Politics
I have worked in different McDonald's all over the country for over four years now as a part time crew member, to get me through university without a huge loan. Over the years with interacting very closely in the business side of things with my bosses i have seen many different advertising posters and ways, some that have not been seen in New Zealand yet. We were told to pick just one, but i couldn't as McDonald's have so many strong advertising ways that have political and ideological messages. The first one i picked was a cow on a trampoline, showing that their milkshakes come from our back yard, without any additives; this is promoting that the milkshakes are healthy and with the help of imagery it also has a very Kiwi feel to it. The other advertising poster i chose was of Ronald McDonald's shoes smoking, everyone knows who Ronald is, he is one of the most famous business orientated mascots/figures in the world. The smoke is coming from the shoes like Ronald was blown from them in amazement from the food being so hot and delicious, as well as being 'hot' as in being the BEST you can get from a fast food restaurant.
McDonald's are the leading fast food business in the world, because they keep up with the times; they are trying to be healthy to lower the obesity rate that the world is having and also they create their advertising to adhere with the current political views and ways. Keeping things fresh and new, changing their product and bringing in new ways that bring in new customers.
Political and ideological messages in design and branding today have advanced in huge amounts since the cold war in 1940's. You can see this when looking back over the years of McDonald's advertising, as the first store was opened in 1937 and they now have restaurants in about 117 different countries all over the world. they all advertise in different ways, as every culture is different and has different products that are based on their own countries ways. Like New Zealand McDonald's advertise that almost everything you buy from them is from our products that we kiwi's have made or grown, this supports our people and our communities in ways that we can live on our own two feet as a country.
I have worked in different McDonald's all over the country for over four years now as a part time crew member, to get me through university without a huge loan. Over the years with interacting very closely in the business side of things with my bosses i have seen many different advertising posters and ways, some that have not been seen in New Zealand yet. We were told to pick just one, but i couldn't as McDonald's have so many strong advertising ways that have political and ideological messages. The first one i picked was a cow on a trampoline, showing that their milkshakes come from our back yard, without any additives; this is promoting that the milkshakes are healthy and with the help of imagery it also has a very Kiwi feel to it. The other advertising poster i chose was of Ronald McDonald's shoes smoking, everyone knows who Ronald is, he is one of the most famous business orientated mascots/figures in the world. The smoke is coming from the shoes like Ronald was blown from them in amazement from the food being so hot and delicious, as well as being 'hot' as in being the BEST you can get from a fast food restaurant.
McDonald's are the leading fast food business in the world, because they keep up with the times; they are trying to be healthy to lower the obesity rate that the world is having and also they create their advertising to adhere with the current political views and ways. Keeping things fresh and new, changing their product and bringing in new ways that bring in new customers.
Political and ideological messages in design and branding today have advanced in huge amounts since the cold war in 1940's. You can see this when looking back over the years of McDonald's advertising, as the first store was opened in 1937 and they now have restaurants in about 117 different countries all over the world. they all advertise in different ways, as every culture is different and has different products that are based on their own countries ways. Like New Zealand McDonald's advertise that almost everything you buy from them is from our products that we kiwi's have made or grown, this supports our people and our communities in ways that we can live on our own two feet as a country.
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